Abundant Venture Partners Names Tom Weeks CEO of Education Funding Partners
For Immediate Release: September 30, 2016
Chicago, IL, September 30, 2016 — Education Funding Partners (EFP) (www.edufundingpartners.com), an award-winning organization that creates marketing partnerships between Fortune 500 companies and the K-12 public school community, today announced that former advertising executive Tom Weeks is the company’s new Chief Executive Officer. Weeks was also elected to the EFP Board of Directors.
Through EFP, major corporations can invest marketing dollars to simultaneously reach valuable consumers while providing much-needed financial support to cash-strapped school districts. EFP has aggregated a national network of school districts and educational content providers to create an efficient, scalable national marketing channel for individual school districts that typically aren’t large enough to attract significant marketing investments. Weeks’ first priority will be to fortify the network of marketers and school districts that benefit from this unique collaboration.
Weeks brings over 25 years of marketing, media and advertising experience to his post, including 17 years with Starcom MediaVest Group (now Publicis Media), where he pioneered the agency’s content practice. After leaving Publicis Groupe in 2015, he consulted with Omnicon Media Group’s Content Collective. He takes over leadership of EFP as the organization moves to Chicago headquarters from Denver and becomes part of the Abundant Venture Partners portfolio of companies.
“Abundant Ventures was founded by a group of people who believe that companies can do well by doing good, and EFP embodies that spirit completely,” said Andrew Swinand, EFP Chairman and co-founder of Chicago-based Abundant Ventures. “Tom is the ideal candidate for this role because he has equal and impressive levels of human compassion and marketing acumen. He is skilled at translating vision and strategy into world class execution, and aligning diverse constituencies toward a common goal.”
Again during this Back to School season, both brick and mortar and online national retailers contracted with EFP for Back to School sponsorships in large public school districts around the country.
“I am pleased to expand upon my experience by joining EFP at a time when the funding crisis our schools are facing is in the national spotlight,” said Weeks. “I am energized by the opportunity to help national corporations partner with school districts to provide funding solutions, while at the same time creating marketing programs targeted to parents and teachers that deliver strong results.”
Education Funding Partners (EFP) puts the power of Fortune 500 marketing resources to work for public education by linking carefully selected brands and forward-thinking school districts to build successful partnerships. Leading companies engage with millions of parents, students, and educators through a new, scalable and comprehensive marketing platform, while districts impacted by the ongoing budget crisis gain sustainable funding solutions. Through a national school district network built by EFP, brands invest in the K-12 community by preserving educational and enrichment programs. EFP (www.edufundingpartners.com) is a certified B Corporation, a for-profit company, guided by comprehensive social performance standards. EFP has been Awarded ‘Best for the World’ by B Lab for the past four years and was named one of ‘Five Bright Ideas for Education’ by Harvard Business School. EFP is a division of ©2016 Abundant Venture Partners, LLC (www.abundantventurepartners.com).
About Abundant Venture Partners
Abundant Venture Partners is a purpose-based incubator focused on improving the human condition by creating companies that enhance human wellness, human performance, and human engagement. The partnership was formed with a core belief that it is still possible to do well while doing good. Abundant seeks to create and invest in early stage companies that share our values and beliefs.www.abundantventurepartners.com.
CONTACT: Nancy Kerbs, Education Funding Partners – (508) 333-3488 or firstname.lastname@example.org