Why Intrinsic Motivation Is Essential for Creativity

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hands on white puzzles

In 1971, Edward Deci, Professor of Psychology, and his team conducted a series of experiments to understand the relationship between motivation, reward and performance. In one experiment, students were given puzzles to solve, which they found engaging in itself.

Students in the experimental group were paid money to work on the puzzles on the second day, while the control group did not receive any money. The experimenter gave a break in the middle of the experiment each day to see how long students played with the puzzles when left alone as an indicator of their intrinsic motivation. 

Understanding Intrinsic Motivation. 

Researchers found that students who were paid on the second day spent longer on the puzzles during the break. However, on the third day, when they were not paid, they spent significantly less time playing with the puzzles than the control group. Researchers interpreted this as evidence that an external reward decreases the intrinsic motivation to engage in an activity. 

In a repeat of the experiment, researchers swapped out money and used praise as a reward. Some examples of positive messages the researchers used were “That’s very good,” “That’s much better than average,” or if someone could not solve the puzzle, they were told that it was one of the most difficult puzzles. In this experiment, the intrinsic motivation increased compared to the control group.   

Autonomy, Competence and Relatedness

The experiments above bring us to the question – what really motivates us

Deci, along with Ryan, expanded on this work to propose the Self Determination Theory (SDT). The SDT outlines three universal psychological needs – autonomy, competence and relatedness – which govern individual motivation. 

The self-determination theory tells us that as humans, we are naturally driven to learning and mastering things, being independent where we can pursue our own goals as opposed to directed by others and building meaningful relationships with others. These three factors form the basis of our overall motivation towards a specific task.

Rewards impact our motivation because they affect our perception of whether we are truly working independently. Small monetary rewards have been shown to improve performance if the task is manual in nature or when people have identified with the activity’s value. However, for complex problems requiring creative problem solving skills, rewards can backfire and impair performance.  

Teresa Amabile, Professor at Harvard Business School and Creativity expert, has found plenty of evidence of what she calls the “Intrinsic Motivation Principle of Creativity.” Namely, “people will be most creative when they feel motivated primarily by the interest, satisfaction, and challenge of the work itself and not by external pressures.

Three Ways to Build Intrinsic Motivation in Classrooms

It’s clear that students need to have a high intrinsic motivation driven by autonomy, competence, and relatedness for more in-depth learning to take place. Here are three ways to maintain intrinsic motivation towards learning in the classroom. 

Motivation Tip #1: Appreciate effort

In general, praising, instead of giving an external reward, works better in improving intrinsic motivation for creative tasks. When there is too much focus on grades, which are external motivators, it detracts from the self-driven desire to learn. While grades are a reality in most classrooms, how much of a focus they become in the classroom room can be adjusted.

For example, using standards-based grades where students are given multiple chances to demonstrate their learning can be effective. Similarly, encouraging students and praising their effort can also help keep them motivated especially for challenging tasks. For praise to be effective, it should focus on the effort as opposed to ability, should not signal low expectation, and should not convey information about competence solely through social comparison.

Motivation Tip #2: Give students choice and embrace failure

 Any creative task, by definition, has uncertainty, and success isn’t always guaranteed. Creating a mindset where failure is appreciated for the knowledge it brings on what doesn’t work can go a long way in building intrinsic motivation. One of the best ways to incorporate this in the classroom is through project based learning (PBL). The open-ended and ambiguous nature of these projects gives students a choice of how they want to solve a problem or dive deeper into, giving them a sense of autonomy.

Students don’t always get things right the first time and often to iterate, which allows the teacher to help build a growth-mindset and grit. In Prof. Amabile’s words, “… if people do not perceive any “failure value” for projects that ultimately do not achieve commercial success, they’ll become less and less likely to experiment, explore, and connect with their work on a personal level. Their intrinsic motivation will evaporate.

Motivation Tip #3: Help others

While intrinsic motivation drives creativity, it turns out that it drives the “originality” component of creativity and not the “useful” aspect. Prof. Adam Grant’s research has shown that focusing on solving others’ problems improves creativity in the “useful” aspect as well. As he explains, “perspective taking, as generated by prosocial motivation, strengthens the association between intrinsic motivation and creativity.” A prosocial component can be easily added by using projects that require addressing societal problems (e.g., sustainable development goals) or local community problems. 

The desire for mastery, autonomy and connectedness are universal needs across all cultures and predict psychological wellness. While the current pandemic has pushed learning to be increasingly online, these needs can help us guide and structure learning even in remote settings.  Schools and classrooms should continue to find ways to incorporate project based learning, which helps students meet their needs and maintains their intrinsic motivation toward learning.

Further Reading

  1. Kidskintha – Prioritizing 21st Century Skills For Students In The Post-COVID Classroom
  2. edCircuit – 3 Creative Activities to Support Continued Learning Outside of School
  3. Education week – Make Learning Relevant by ‘Getting to Know Your Students

Author

  • Pronita Mehrotra

    Pronita Mehrotra is the Founder of MindAntix, a company that develops tools and programs to bring creativity into schools and organizations. Her work focuses on the neuroscience behind creative thinking and leverages cognitive thinking patterns in ideation and decision making. She has participated in several global conferences and conducted creativity workshops for educators and leaders. 

    Her work has been featured in leading publications like Harvard Business Review, Geekwire, ASCD and Education Week. MindAntix’s educational product was awarded EdTech Digest’s Cool Tool 2020 Finalist award in the 21st century skills category.

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